October 12, 2020
Optimization / Media

Project Details





Portal for searching and buying franchises



Domain Age

12 years

Region Of Promotion

United Kingdom

Promotion Period

9 months




+ 303%

traffic from organic search


keywords on TOP-10

+ 2184

increase in visits per month

Client said

Will Frankling

Will Frankling

project owner

I’ve used Meta Agency for nearly a year now and the work they do is awesome. I would highly recommend them to anyone seriously looking to improve their search rankings. My account manager, Ivan is very good at what he does and always happy to help having behind a great SEO team, who knows what they are doing.


Project description

Client Profile

This client has one of the largest online platforms for franchise opportunities in the UK. It helps you find any business franchise by browsing through the range of categories. The well-organized website navigation system allows users to choose the right franchise, depending on the industry, price, and location. This platform also provides the latest franchise opportunities at prices that suit all budgets.

SEO Campaign Goals

There are numerous platforms in the UK that provide franchises for sale these days, meaning that this niche is highly competitive. It’s pretty expensive to run PPC campaigns for franchise retailing businesses since the price for one click may be as high as $26. That is why search engine optimization turns out to be one of the best and relatively inexpensive ways to increase organic traffic to any website in this niche.

At the onset of the SEO campaign, we’ve carried out a range of work relating to the rectification of existing technical errors, including: 

– improving the website’s PageSpeed performance according to the capabilities of the existing CMS system;
– optimizing all images by adding the keywords in alt tags;
– making changes in the robots.txt file;
– generating an up-to-date sitemap (without 404/301, canonicalized, and noindex URLs); submitting sitemap.xml file in Search Console;
– setting the correct processing of the page with 404 error;
– adding unique titles and descriptions in order to solve the problem of duplicate meta tags.

Once the SEO recommendations were implemented, we started a link building campaign within FullSEO package

The UK franchise retailing market is known for several major companies that remain on the leading edge for many years. With that in mind, our primary goal was to promote the client’s website for keywords related to types of franchises: low-cost, part-time, home-based, and several other types. This approach allowed us to increase the rankings of the given keywords in Google TOP-10. For example, the keyword “part-time franchises for sale” now ranks 1st as compared to its zero positions before the promotion.

At the same time, we launched a customized campaign for the keywords related to “franchises by size of investment”, for example, franchise with less than £10,000 or franchise opportunities over £100,000. We promoted a lot of low- and mid-frequency keywords that were moderately and highly competitive in Google TOP-5. This way, the keyword “franchise to buy under 10000” raised from the 6th to 1st position.

The next step was to set up a custom campaign for franchise industry-specific keywords. It included many search queries, like “beauty franchises in the UK” and “food franchise under 50000”. We aimed at promoting our client’s website while using the keywords from different industries as they accounted for the lion’s share of queries. These keywords have average search volume and high competition level. For your information: the level of competition (low, medium, or high) is determined by the number of advertisers bidding on each keyword relative to all keywords used all over Google.

Thanks to our well-thought-out optimization campaign, most of the keywords have reached Google TOP100. We’ve managed to raise the keywords “computer-based franchise” and “events franchise for sale” from zero to the 1st position. Meanwhile, the queries “van franchise for sale” and “security franchise for sale” have taken up the 3rd and 4th positions, respectively.

As we have mentioned above, a few leading companies are operating in this niche. After we analyzed the competitors, we decided to create additional pages for local queries (franchise in [city | region | county] ). After discussing that with the client, we came up with new web pages for regions, counties, and cities in Great Britain and then launched a customized optimization campaign for them. As a result, we’ve increased some rankings for local queries. For instance, we’ve raised the keyword “franchises in Scotland” from zero to the 13th position; the keyword “franchise opportunities London” has reached the 20th position; the keyword “franchise opportunities for sale in Liverpool” has gone up to the 4th position.

What is more, we made the content gap analysis which showed the keywords competitors’ blogs rank for but our client’s website doesn’t. Thanks to it, we found out that we had to increase the number of blog posts and set up a customized link-building campaign for them. So, we selected topics which were not presented on client’s blog, prepared new blog posts, and published on the website. To fuel the progress, we also started a custom link-building campaign for the already existing blog posts. Thus, we’ve brought the website to Google TOP for information queries. We’ve raised the keyword “automotive franchise meaning” from zero to the 3rd position while the one “is it worth starting a franchise business” has gone up from 0 to the 10th position.

Results & Conclusion

By creating a solid SEO strategy and expanding the website’s structure for additional queries, we have managed to make more than 13,000 new keywords reach Google TOP-100 and increased organic traffic by 303% in 9 months. And now the positive growth is still gaining momentum, which allows us to move towards our primary goal – helping our client to become the leading company in the franchise trading industry. Our next step will be running additional SEO campaign for promotion of branded franchise queries.

Such spectacular results have been achieved thanks to the close collaboration between the client and the Meta agency SEO department. Our SEO specialists, web developers, and copywriters have also brought the highest level of professionalism to the table.

We pride ourselves in helping online businesses achieve their goals.

SSL & redirects fixes

Fix URL Duplicates & Structure Optimization

Indexation Improvements

Website Security & Health Improvements

Page Speed Optimization

Structured Data Optimization

Content Optimization