We attracted 150x traffic for asg.co.za

Our strategy for achieving results includes a set of work on internal and external optimization. The first stage of the work involves the research of the semantic core. After that, we move on to auditing and baclklinking campaigns.

A thorough technical audit is essential for SEO promotion success.

That is why, firstly, we fixed existing technical issues:

• PageSpeed optimization to the fullest extent of the existing CMS system;
• meta tags and headings optimization for key queries;
• robots.txt file optimization;
• sitemap.xml file optimization: generation of the actual sitemap.xml file, excluding 404/301, canonical, and noindex URLs; submission of the sitemap.xml file to the Search Console;
• local search optimization (implementation of structured Schema.org data in JSON-LD format (LocalBusiness type));
• SSL certificate installation and switching to the https website version;
• solving issues of content duplication at index.php URLs.

Before going for our services, the client’s website has already had unique, optimized content. That has helped ASG reduce spendings on creating high-quality content.

We started promoting the website as part of the FullSEO package. An intensive link-building campaign was and still is one of the main strategies for this website.

The ranking and traffic growth was noticed as soon as within the first months of our cooperation. The decision was made to increase the SEO budget and keep using the link-building strategy.

A few months later, we created a custom campaign for all the client’s services in such categories as “IT Services” and “IT Security Services“. Thus, we’ve managed to make such keywords as “IT company,” “IT company johannesburg”, and “IT consulting services ” rank in Google TOP-1. Over a month, we’ve increased the organic traffic to the website by 1.8 times. That is another proof that link building is one of the important part of SEO promotion.