We attracted 150x traffic for asg.co.za
Business IT Support serviсes
Region Of Promotion
traffic from organic search
keywords on TOP-10
increase in visits per month
ASG is one of the leading, certified IT support companies in South Africa, with over 30 years of experience under its belt. The company has several offices in major South African cities. ASG provides IT consulting, IT support, and IT security services.
SEO Campaign Goals
Our main goal was to maximize the number of keywords in Google TOP-10 and increase organic traffic to the website. As an IT niche is quite competitive in any country, this SEO campaign required a lot of effort. Moreover, we had to optimize the website for local search queries.
Our strategy for achieving results includes a set of work on internal and external optimization. The first stage of the work involves the research of the semantic core. After that, we move on to auditing and baclklinking campaigns.
A thorough technical audit is essential for SEO promotion success.
That is why, firstly, we fixed existing technical issues:
- PageSpeed optimization to the fullest extent of the existing CMS system;
- meta tags and headings optimization for key queries;
- robots.txt file optimization;
- sitemap.xml file optimization: generation of the actual sitemap.xml file, excluding 404/301, canonical, and noindex URLs; submission of the sitemap.xml file to the Search Console;
- local search optimization (implementation of structured Schema.org data in JSON-LD format (LocalBusiness type));
- SSL certificate installation and switching to the https website version;
- solving issues of content duplication at index.php URLs.
Before going for our services, the client’s website has already had unique, optimized content. That has helped ASG reduce spendings on creating high-quality content.
We started promoting the website as part of the FullSEO package. An intensive link-building campaign was and still is one of the main strategies for this website.
The ranking and traffic growth was noticed as soon as within the first months of our cooperation. The decision was made to increase the SEO budget and keep using the link-building strategy.
A few months later, we created a custom campaign for all the client’s services in such categories as “IT Services” and “IT Security Services“. Thus, we’ve managed to make such keywords as “IT company,” “IT company johannesburg”, and “IT consulting services ” rank in Google TOP-1. Over a month, we’ve increased the organic traffic to the website by 1.8 times. That is another proof that link building is one of the important part of SEO promotion.
Results & Conclusion
The promotion of the asg.co.za website has allowed the company to take the lead among IT companies in South Africa and enjoy the growth of organic traffic by 3 times. The number of keywords in Google TOP-10 has increased up to 6089 words!
The following webpages have become the most popular in terms of the amount of organic traffic they drive:
- computer network cabling companies
- IT consulting services
- CCTV installation
Additionally, organic traffic from Bing has increased by 4.7 times.
These results have been achieved in just 7 months thanks to the cooperation between Meta Agency SEO department and ASG, as well as the professionalism of our SEO specialists and developers.
We are proud to be a part of the ASG’s success, and we’ll continue working hard to increase its profits in the future.